I Just Said NO To A 10k Treatment Plan (and not for the reason you’re thinking)


If your practice is going to be profitable and fun, you probably want to be helping patients with big, complex problems, right?

What if someone has been referred (internally) for implants, and already paid £10k+ for the treatment?

Its tempting to go for it, do the treatment and move on, right?

Don’t want to read the full article? You can watch the short video version below.


Well, the story here is that this patient has already had a full rebuild to the 6’s and now wants to replace his 7’s.

I thought this was a little odd, so I asked him about this.

His main reason was that he wants to spread the load onto more teeth, so that they take less stress.

Now, I know that this is not the case- 6-6 everywhere is ample to spread the load, his occlusion was set up well by the other dentist as well, so adding the 7’s really wasn’t going to be that useful.

I spoke to the other dentist, and we both agreed that this was not the right plan.

So why is this important.

Well, personal ethics are insanely important – they dictate what you do day to day.

If your main goal is to make as much money as possible, fine, just tell your patient whatever and get your sale.


If you’re someone who is in it to help – you can still be super successful, and sleep well at night.

If you have an abundance mindset, you know that there are plenty of big cases in the world for everyone, and by saying ‘no’ when your ethics incline you, will build integrity.

Also, by having a really effective consultation process, you will open your patient up to the idea of more comprehensive treatment plans, but these are all verbal skills that you can learn.

WEBINAR – How To Get A £25k Case Acceptance

If you would like to find out more about how I personally run my consultations then click the link below to check-out a full 1h15min audio recording of a consultation, which resulted in a £25k treatment plan case acceptance.

There is a deep dive in the psychology of the consultation, and structure that will let you get the same results.


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