Do this to Progress in your Cosmetic Dentistry Career

So you are a young dentist, not doing lots of big cases, but you are dreaming of a day when you will be doing a lot more. 

This was me 10 years ago, here are 5 key tips that actually worked for me. And what my next steps are. 

1. Be aware of what you don’t know

First, have a direction, where do you want to be?

What do you want to be doing day in – day out?

Is it one thing, or a whole bunch of things? 

Its okay to go down a route and change your mind. I started doing a lot of ortho, then realised I preferred surgical stuff. 

If you are clear about what you want to do, you can then think: okay, what is the biggest hurdle that I am facing right now? 

I used to do short term ortho, then I thought, actually, I need to know about more complex ortho, so I went on courses to learn comprehensive ortho, then on lingual ortho courses (I even lied to get on an orthodontist only course!)

Do what you need to – if you love a subject, then don’t be average, aim to be excellent, so that you can confidently treat or help anyone who thinks they need what you are good at. 

Patients will gravitate to you if you can show the world how good you are at something. 

2. Build your assets. NOW.

This brings us to building assets. Assets here are generally marketing assets, so photos at a bare minimum, and videos if you can. 

The quality here matters. If the quality of your photographs is good, the perception of the quality of your dentistry will be higher. 

If you are serious, you need to invest in a good digital camera with macro lens and flash. 

Mobile phones will struggle with low light and macro photography, the difference is obvious, and this, you will use these photos in so many ways, you need to be able to use good quality, high resolution photographs. 

Before and after photos are a little lame on their own, a short story is always a little better. 

Even if you are doing a little white filling, take a few photos and tell the story in the caption. Good stories will hold attention a lot longer and build more trust with your audience. 

3. Build a Social Media Profile

The thing with new social media accounts is that you often think that no one is looking at your stuff – so what is the point? 

Well, you should still post, and try to post good quality stuff on your professional social accounts. 

Most people will not hit like or comment. Maybe you can ask your mum to follow you in the early days! 

Typically people will view your content, and move on. This is not a waste, you will be building up trust and when they are ready to do something, then you will be the first person they call. 

When someone does stumble on your account, if its filled with useful content, then they will look at all your old stuff, and instantly think – this person knows what they are talking about! 

Give it time, keep doing it, it takes time, and in the early days, there are no rewards. 

4. Get in the right environment

A very important and accidental move that I made in the early days was to get a job in a high end cosmetic dental practice. 

The job was to do the boring stuff that no one else wanted to do. The single white fillings, check ups etc. 

So I did it – and learned LOADS about how some practices are swamped with high value patients, and others are just doing basic fillings all day. 

These days, there are lots of nice looking practices, and looks matter. 

Attracting patients is all about perception (remember what I was saying about your social media?) 

So you are likely to attract patient who are looking for cosmetic tweaks. 

There is also a clever way to carry out your consultations that will 10x your case acceptance and treatment plan value. 

I learned this in the high end practice, and have since taught it to many dentists, who are all seeing immediate results. 

But this only for the most aspiring dentists – most consultations take 1-2 hours, and most treatment plan values are +£10k

5. Get help where you need it

Now days, there are lots of online courses, and mentoring programs. Don’t just go on things because you can, you should have a plan, what is your return on investment on the courses that you do. 

What is holding you back? (think hard here, and be honest with yourself)

Its a lot quicker and easier to have someone teach you all they know in order to boost your progression. 

I have a lot of online courses on what I feel are key subjects that can be learned from videos. Things like how to do a perfect consultation, how to manage occlusion, how to understand aesthetics, so you can talk confidently about it with patients.  

But if you look at the online mentoring, you get access to all the courses, plus the regular newsletters which will show you in detail the things I am doing clinically to take things further, to reduce costs, improve my case acceptance, to attract more patients to the practice. 

All of this is about £200 per month, and you can join and stop whenever you like. 

You can also send me your cases for second opinions, and we can talk about how to manage clinical cases, and how you should structure conversations to help case acceptances. 

To find out more about this, you can look at the Dental Notebox Accelerator page, where you can find more details. 

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