The start of a new year is a great opportunity to reflect on the past 12 months, and re-evaluate where you want to be.
Dental Notebox: Blog
There are so many economic factors that are stacked against us right now. Massive changes in money supply, crypto and inflation. This is all likely to have some sort of impact on 2022.
Patients requiring extensive treatment plans have usually put it off for years and years. Then due to an emotional trigger they will decide the time is right to do something about it.
When you are discussing treatment with a patient, there are 3 types of communication that can take place.
This may seem obvious, but you will never be able to carry out high value treatment if the patients that you are attracting are looking for low cost treatment.
What is the difference between a dentist carrying out multiple cosmetic treatment plans, and a general dentist carrying out the same old drill and fill dentistry?
One reason why big tech superstars like Google, Apple, Spotify etc. are so popular and dominant Is that they are focussed fully on making sure the customer gets what they want.
In order to carry our big treatment plans, you need to be confident talking about the fees.
The key to a successful practice is to have a good communication and sales process – but even before you speak to the patient, it is possible to have a strategy so that you only have consultations with those patients who want more comprehensive treatment.
Apart from helping dentists to build better personal brands and attract more high value patients starting out on their own etc I've actually been helping my neighbour who is a really good IT consultant.